Napa & Sonoma Market Statistics

The Truth about Home Pricing

Ironically, instead of getting more money… [Over-pricing] usually stigmatizes a property and reduces the eventual sale price to less than it would have been with more realistic pricing.” - House Selling for Dummies

 

Fair market value is that price a qualified, reasonably knowledgeable buyer is willing to pay, which a seller, not under duress, is willing to accept after the home has been properly exposed to the market.

 

Neither agents nor sellers determine market value: Only the market – willing and able buyers -- determines market value. Agent and seller work together to create a plan – which includes pricing, preparation and marketing -- to maximize the conditions that reliably achieve the highest possible sales price.